News

02/24/2017

Marketing cooperation: Ströer to market the Bauer Media Group’s digital portfolio

From 1 April 2017, the Ströer Digital Group will market Bauer Xcel Media’s digital brands. The inventory of the Bauer Media Group’s digital subsidiary will allow Ströer to continue the overall development of this portfolio segment. The Bauer Media Group’s aim is to ensure that its growing digital offering is marketed even more successfully. The cooperation will allow the Hamburg-based media company to focus on cross-media marketing and content-driven cases, which are defined by their marketing.

Bauer’s portfolio includes the WUNDERWEIB women’s portals, including InTouch-Online and COSMOPOLITAN.de, the youth portal BRAVO.de, the men’s portal Männersache and the DIY portal selbst.de. The company is a leading international media group, and the online TV guide TVMovie.de, the food portal LECKER, the automotive portal AUTOZEITUNG.de and the health portal PraxisVITA are also part of its portfolio. Those portals reach more than 12.83 million unique users* each month.

“We are very pleased that the Bauer Media Group, one of the world’s most successful media companies, has chosen us as its digital marketing partner – and that choice underlines our success. The field of digital marketing has become increasingly demanding, particularly in recent years. Today, together with a broad approach to the market, successful digital marketing – with continued growth of its programmatic element – above all requires technological knowledge and expertise. Our strong sales and back office organization, and our technical set up, which we have developed continually over the years, means we are certain that we can meet our partner’s market requirements,” says Christopher Kaiser, CEO of the Ströer Digital Group.

Dirk Wiedenmann, Managing Director of Bauer Advertising: “The success of the Bauer Media Group in the advertising market is based on cross-content marketing. That makes a vigorous digital business essential. The Bauer Media Group is convinced that, together with Ströer, it can significantly improve its market coverage in this segment.

* AGOF digital facts 2016-11


Disclaimer
This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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