News

01/12/2017

One brand: Ströer now included as ONE marketer in the digital facts by AGOF

Cologne, January 12, 2017 Three online marketers, Ströer Digital, InteractiveMedia and OMS, will be included for the first time as the common brand “Ströer Digital” in digital facts 2016-10, a market media study published by AGOF. Ströer standardized the product portfolio of InteractiveMedia, OMS and Ströer Digital in time for the dmexco conference back in September, and unveiled the first range of overarching products being offered jointly across all three marketers. Since then, there has been one contact person, one product range and one price list across the entire portfolio. The common market approach is now also reflected in digital facts.

“Over the past few months we have taken three separate companies, InteractiveMedia, OMS and Ströer Digital, and forged one single online marketer, developing products and services across our entire portfolio geared towards quality, viewability and innovation,” said Christopher Kaiser, CEO of Ströer Digital Group. “We want to establish a consistent market presence and facilitate access to customers across the entire portfolio. The consolidation into a single brand in the AGOF publication underlines our joint market position and also Ströer’s relevance as a marketing company.”

Ströer offers customers a wide range of formats for online, mobile, video and multi-screen advertising using a common technology base. New, scalable products covering the entire digital buying process – from branding and storytelling to performance and dialog – were launched at the start of the year: These included the Homepage Roadblock and the First Contact Products communications solutions, which activate the potential of portfolios, coverage and technology across Ströer’s complete range.

The portfolio is showcased on a single website, stroeer.de, meaning there is only one name and one brand for quality advertising solutions: Ströer.

About Ströer
Ströer SE & Co. KGaA is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers.

The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. It has approximately 4,400 employees at over 70 locations. In fiscal year 2015, Ströer SE generated revenue of EUR 824m. Ströer SE & Co. KGaA is listed in Deutsche Börse’s MDAX.

For more information on the company, please visit www.stroeer.com.

Press contact
Marc Sausen
Ströer SE & Co. KGaA
Director Corporate Communication
Ströer-Allee 1 · 50999 Cologne
Phone: +49 2236 / 96 45-246
Fax: +49 2236 / 96 45-6246
E-Mail: presse@stroeer.de

Investor Relations contact
Dafne Sanac
Ströer SE & Co. KGaA
Head of Investor & Credit Relations
Ströer-Allee 1 · 50999 Colog
Phone: +49 2236 / 96 45-356
Fax: +49 2236 / 96 45-6356
E-Mail: dsanac@stroeer.de

Disclaimer
This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

 

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