News

01/19/2016

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Cologne, 19 January 2016 Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising media, will enable the telecommunications company to increase its network strength and capacity for its own customers. The spectrum range of the small cells is up to two kilometers around the advertising media. The aim is to provide customers of the provider with a strong and far-reaching LTE network. The small cells installed are also due to be made available for public use for WLAN purposes. Vodafone will install the cells in the coming weeks and be responsible for the operation of telecommunications devices.

“Small cells and beacons are key strategic projects for us. We are currently setting up Germany’s first nationwide beacon infrastructure and are not only boosting the value of our current advertising media portfolio with the integration of small cells, but also leveraging our current OOH infrastructure. Given the growing volumes of data, we expect the need for small cells to increase continually over the coming years. The contract with Vodafone is a first pilot project, allowing both parties to gain more experience,” says Udo Müller, CEO of Ströer SE. “We expect to conclude further agreements over the next one to two quarters. The total expansion potential is estimated in the long term to be in the four to five digit figure range (units) – distributed across all of Germany. Furthermore, this marks an additional source of earnings and a significant contribution to our net income. Digitization is the primary driver of our business operations in both the internet and the Outernet (our OOH business).”

The mobile citizen of the future will establish networks and consume content more naturally and in a more virtuoso manner than is the case today. In addition, managing life in a city will gain relevance due to its effect on attitude toward life and economic performance. “Smart Services” and the “Internet of Things and Services” will undoubtedly constitute the major issues over the coming months and years.

Ströer is the first company worldwide to begin establishing a nationwide beacon network. The first phase of the roll-out will involve the installation of around 20,000 advertising media with small cells in Germany at high-traffic hubs by the end of March 2016. The nationwide beacon network is set to reach a total of 50,000 advertising media by late 2016. Ströer’s beacon network aims to ease transitions between the real world and the digital world to the greatest extent possible. In addition, the network allows for a frequency ID at each individual location. The extensive reach of OOH media can be effectively combined with the precision of mobile marketing. Beacons represent a smart connection between real infrastructure and digital services and are thus gaining importance for people.

 

About Ströer
Ströer SE is a big digital multi-channel media company, and offers its advertising customers individualized and fully integrated premium communication solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers.
The Ströer Group commercializes several thousand websites especially in German-speaking countries and around 300,000 advertising faces in the field of “out-of-home”.

For more information on the Company, please visit www.stroeer.com.

Press contact
Marc Sausen
Ströer SE Director Corporate Communications
Ströer-Allee 1 · 50999 Cologne · Germany
Tel.: +49 (0) 2236 / 96 45-246
E-mail: presse@stroeer.de

Investor Relations
Dafne Sanac
Ströer SE
Manager Investor Relations
Ströer-Allee 1 · D-50999 Cologne
Phone: 0049 2236 / 96 45-356
E-Mail: dsanac@stroeer.de

Disclaimer
This press release contains “forward looking statements” regarding Ströer SE (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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