News

01/11/2016

blowUP media acquires German market leader in large-format advertising on German autobahns

Düsseldorf, January 11, 2016 blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. With its high-visibility towers located near autobahns, which are free from advertising, the company generates more than 70 million contact opportunities per month in the target group of working-age drivers. The MaxiPoster network currently comprises twelve towers along Germany’s most frequented autobahns. The construction of another advertising tower is planned for the first half of 2016. The objective is to establish a significantly larger, nationwide tower network in Germany, and to add new towers on an ongoing basis. Markus Stahmer, Managing Director at blowUP media GmbH in Germany, will manage the operations.

blowUP media anticipates synergies for its own giant poster business in Germany thanks to the acquisition, and is strengthening the foundation for the company’s own development with the long-term MaxiPoster locations and the “autobahn” touchpoint. One focus will be on expanding blowUP media’s national and internal agency business through MaxiPoster’s business model, which is based on regional direct customers.

“Through a unique form of giant poster advertising along autobahns, MaxiPoster has carved itself a media niche in Germany’s outdoor advertising market that is already firmly established in other European countries. The company offers attractive development opportunities for the further expansion of our existing successful giant poster business. Our objective is to ensure that advertisers put an even greater emphasis on large-format outdoor advertising, and to further expand autobahn advertising as a medium,” says Katrin A. Robertson, CEO of blowUP media Group.

About blowUP media
blowUP media is a wholly-owned subsidiary of one of Europe’s largest OOH media and online advertising businesses,
Ströer Group. With an annual turnover of €721m (in 2014), Ströer Group has offices in 70 locations globally and employs
approx. 2,400 people. blowUP media is the Group’s premium large format Out-of-Home specialist, having delivered
Giant Poster campaigns for over 20 years. With over 300 locations offering advertising that ranges in size from 100 to
17,000 square metres, blowUP media has the largest network of Giant Posters in Europe, along with digital screens in
top city centre locations. As well as partnering major brands to deliver impactful advertising, blowUP media’s expertise in
premium large-format sites enables it to assist building owners, including local authorities and heritage sites, wrap
buildings creatively during renovation works. With winning projects such as VW’s interactive poster in Berlin or the Daft
Punk campaign in London, along with iconic sites that dominate key locations throughout Europe, blowUP media sets the
benchmark in large-scale advertising. More information is available at www.blowup-media.de

Press contact
Marc Sausen
Ströer SE
Director Corporate Communications
Ströer-Allee 1 · 50999 Cologne · Germany
Tel.: +49 (0) 2236 / 96 45-246
E-mail: presse@stroeer.de

Investor Relations
Dafne Sanac
Ströer SE
Manager Investor Relations
Ströer-Allee 1 · D-50999 Cologne
Phone: 0049 2236 / 96 45-356
E-Mail: dsanac@stroeer.de

Disclaimer
This press release contains “forward looking statements” regarding Ströer SE (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

 

PDF Download

back

Groß, größer, Out-of-Home

Wir machen Kommunikation

Mehr erfahren

Digital unterwegs

Wir machen
Onlinewerbung

mehr erfahren

Dialog neu gedacht

Wir machen Dialogmarketing

mehr erfahren

Public Video News

News zu digitaler Außenwerbung bei Ströer

mehr erfahren

Presse

Blog

KI-Ausblick in die nächsten 10 Jahre mit Alois Krtil, CEO von ARIC
B21F6BB4-1C5E-4341-9402-72115F03EA2603.07.24
KI-Ausblick in die nächsten 10 Jahre mit Alois Krtil, CEO von ARIC
Lesen Sie weiter

Detailinfos zu Außen- und Onlinewerbung

Planen + Buchen

In Planen + Buchen finden sich alle Detailinfos zu unseren Produkten und Marken wieder. Ob Mediadaten, Dekadenpläne, Preislisten oder OnePager zu Publishern – hier finden Sie alles für Ihre nächste Kampagne.

Mehr erfahren

A good choice

Investor
Relations

Ziel unserer Investor Relations Arbeit ist es, im Dialog mit dem Kapitalmarkt durch transparente und kontinuierliche Kommunikation Vertrauen und nachhaltigen Shareholder Value zu schaffen.

Mehr erfahren
Ströer (Xetra)
- 
-
Tageshoch:
Tagestief:
Die Kurse sind 15 Minuten verzögert.
Fehler beim Laden der Kursdaten.