News

12/01/2015

Closing of the acquisition of OMS by Ströer is scheduled for January 4th, 2016

• The German competition authority Bundeskartellamt approved the acquisition of OMS without any restrictions
• Acquisition expected to contribute annual sales of approximately EUR 30m
• OMS’ shareholders will receive a ten percent stake in the Ströer Digital Group

Cologne, December 1st, 2015 The German competition authority Bundeskartellamt approved the acquisition of OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers without any restrictions. OMS is the leading premium marketing agency in the high-quality editorial environment of the regional daily newspapers and offers advertisers to address attractive target groups with display, mobile, moving images and cross-media campaigns across all screens. OMS Vermarktungs GmbH is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million unique users.

OMS will be integrated in the Ströer Digital Group by means of a capital increase against a contribution in kind. The Ströer Digital Group is responsible for Ströer SE’s German national online marketing activities in the digital segment. In return, the OMS’ shareholders will receive a ten percent stake in the Ströer Digital Group. OMS is currently owned by 33 German daily newspaper publishers including Rheinische Post Mediengruppe, Ippen-Gruppe, Madsack Mediengruppe, SWMH, Verlagsgruppe Pressedruck and NWZ Mediengruppe.

The closing of the acquisition of OMS is scheduled for January 4th, 2016. Ströer expects OMS to contribute annual sales of approximately EUR 30m. The Cologne based media house raised its guidance for 2015 and 2016: The Company is forecasting operational EBITDA of up to EUR 200m for the current fiscal year. For 2016, Ströer anticipates consolidated revenue of EUR 1.1b to EUR 1.2b and operational EBITDA of between EUR 270m and EUR 280m with 50% of operational EBITDA expected from the Digital segment. According to AGOF, the unconditional approval of the acquisition of OMS by the Bundeskartellamt makes Ströer the clear leader in the German market in terms of reach with 44.07 million internet users.

About Ströer
Ströer SE is a big digital multi-channel media company, and offers its advertising customers individualized and fully
integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers. The Ströer Group commercializes several thousand websites especially in German-speaking countries and around 300,000 advertising faces in the field of “out-of-home”. The Group has approximately 2,700 employees at over 70 locations.

In the full year 2014, Ströer SE generated consolidated revenue of EUR 721m. The Ströer SE is listed on the SDAX of the German Stock Exchange. For more information on the Company, please visit www.stroeer.com.

Press contact
Marc Sausen
Ströer SE
Director Corporate Communications
Ströer-Allee 1 · 50999 Cologne · Germany
Tel.: +49 (0) 2236 / 96 45-246
E-mail: presse@stroeer.de

Investor Relations
Dafne Sanac
Ströer SE
Manager Investor Relations
Ströer-Allee 1 · D-50999 Cologne
Telefon: 0049 2236 / 96 45-356
E-Mail: dsanac@stroeer.de

Disclaimer
This press release contains “forward looking statements” regarding Ströer SE (“Ströer”) or the Ströer Group, including
opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans
and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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