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Ströer has planned a national tour titled “See and be seen: How images form in the mind” that will visit various regions across Germany this year. The provider of outdoor and online advertising plans to use a diverse program to draw focus to the potential of out-of-home media with regard to perception and the impact of advertising. The event has been designed specifically with small and midsize enterprises and regional agencies in mind. The Afterwork tour kicked off yesterday in Cologneand will travel to Stuttgart, Berlin, Frankfurt and Hanover.

“With more than 40 offices across Germany, we are exceptionally adept at regional marketing. Every day, our local media consultants guarantee personalized, one-on-one consultations and efficiently handle customer inquiries,” said Alexander Stotz, COO of Ströer Media Deutschland GmbH. “We want to give SMEs the chance to learn about the trends and potential of out-of-home media at our events in a comfortable, ‘after work’ environment.”

The event offers participants an exciting and unusual way to discover the impact potential of out-of-home media, and topics include the importance of unconscious perception in advertising, the impact of images and how humans respond to visual stimuli. But don’t expect any PowerPoint slides or tedious presentations here. Rather, special live demos provide for fascinating and informative entertainment and allow participants to experience the power of out-of-home media for themselves. Jan Becker, one of Germany’s most renowned mentalists, will help in that regard by demonstrating how images can be used to plant messages in people’s minds