13 August 2021

SYSTEM1 GROUP PLC (AIM: SYS1)

("System1", or "the Company", or "the Group")

Trading Update for the Annual General Meeting

System1 Group, the Advertising Effectiveness Agency, is today providing a Trading Update to coincide with the Company's AGM.

Total revenue in the quarter ended 30 June was £6.5m, broadly in line with the previous quarter and 38% higher than the equivalent Covid-affected period last year. Data products represented 28% of revenue in Q1, compared with 15% in Q4.

Cash balances grew to £10.1 m in the quarter, and profitability was in line with the Company's expectations.

OUTLOOK

We expect double-digit year-on-year sales growth in H1 overall, despite a quiet start to the second quarter in the USA. The proportion of revenue from our data products continues to rise and will likely represent a third of the Company's revenues in H1.

The Company can be found at https://system1group.com/

This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as amended by regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310. With the publication of this announcement, this information is now considered to be in the public domain.

For further information, please contact:

System1 Group PLC	Tel: +44 (0)20 7043 1000
John Kearon, Founder & Executive President Stefan Barden, Chief Executive Officer
Chris Willford, Chief Financial Officer
Canaccord Genuity Limited	Tel: +44 (0)20 7523 8000
Simon Bridges / Andrew Potts

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