22 December 2017

ALBERT TECHNOLOGIES LTD 

(the "Company")

Exercise and Grant of Options

Albert Technologies (AIM: ALB), a software company operating in the high-growth online advertising market, announces both the exercise of options by, and the grant of options to, certain employees of the Company.

Exercise of options

Application has been made for the admission to AIM of 177,175 new Ordinary Shares of 0.01 NIS each ("Ordinary Shares") in the Company. The new Ordinary Shares will rank pari passu with the Company's existing issued Ordinary Shares and dealings are expected to commence on 2 January 2018. The new Ordinary Shares were issued pursuant to an exercise of options at an exercise price of 0.01 NIS per share.

Following admission of the new Ordinary Shares to trading on AIM, the total number of Ordinary Shares with voting rights in issue will be 62,390,708 (the "Enlarged Issued Share Capital").  This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure and Transparency Rules.

Grant of options

On 21 December 2017 certain employees of the Company were granted options over, in aggregate, 323,000 ordinary shares, pursuant to the Adgorithms Ltd. 2013 Israeli Share Option Plan. All of the options will be exercisable at a price of 25.5 pence (equal to 1.188 NIS or 0.341 U.S. dollars), based on the price of the Company's shares at the close of business on 21 December 2017, and will be subject to vesting conditions. 

Following the grant and exercise of options to and by certain employees of the Company, there will be outstanding options over a total of 5,693,206 Ordinary Shares representing approximately 9.125% of the Enlarged Issued Share Capital of the Company.

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About Albert Technologies Ltd.

Albert (AIM: ALB.L) is the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing-not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. He serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as Harley Davidson, EVISU, The Big Red Group, and Dole Asia credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and Albert have received many awards in its short existence, including two platinum MarCom awards and silver in the Best in Biz awards 2016 for best new product of the year. Albert was also named AI Application of the Year by The Global Annual Achievement Awards for Artificial Intelligence.

About Albert

Albert replaces the human campaign manager in managing a brand's online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, she simply logs into Albert and deploys that new campaign, which is usually no more than a 15 minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in house, so the brand has full and instant transparency and can easily scale up marketing activity through larger budgets or application to new brands and new geographies without hiring new expert campaign managers.