Sportech PLC
25 July 2005

25 July 2005

         Sportech's littlewoodspoker.com to be exclusive sponsor of new

                  ITV Celebrity show All Star Poker Challenge


Sportech is pleased to announce that its subsidiary, littlewoodspoker.com is the
exclusive sponsor of the new ITV Celebrity show, All Star Poker Challenge.

The sponsorship extends to the show's related website ITV.com/poker.

The promotion includes programme idents at the start and end of each programme
slot and exclusive links to the show's internet site. Littlewoodspoker.com will
be promoted both on screen and through voice-overs at the end of each programme.

Additionally there will be betting and gaming content from a second Sportech
brand, Littlewoods Game On. This can be found behind the interactive red button
and is available to ITV viewers before, during and after the broadcast of the
show.

The All Star Poker Challenge series is a televised poker tournament that is
played through five qualifying rounds and a final on Sunday 31 July 2005.
Starting this week, the show will be aired tonight commencing at 11.30 pm
through to Sunday for an hour every night.

Sportech believes that this is a significant marketing opportunity for
littlewoodspoker.com and one which strengthens the existing relationship between
Sportech and ITV.

Roger Withers, acting managing director of Sportech, said: "The exciting
development will promote littlewoodspoker.com to a wider audience. It also
provides a practical demonstration of the strong relationship between ITV and
Sportech and is a further step in providing integrated betting and gaming
opportunities with ITV programming."

                                    - ends -


Enquiries

Sportech PLC
Roger Withers, Acting Managing Director                        0151 288 3244
Peter Cuffe, Director of Interactive Media

Bell Pottinger Corporate & Financial
David Rydell / Emma Charlton                                   020 7861 3232


About Sportech PLC

Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m
customers through its betting and gaming brand, Littlewoods Gaming.

Drawing on over 80 years of experience, Littlewoods Gaming has developed a
wide-ranging product portfolio, which includes football pools and football
games, sports betting and on-line casino, poker and entertainment games. The
company has an exclusive agreement with ITV to provide interactive digital
content for ITVi.

Sportech is continually developing access to its gaming products through a
network of channels including interactive television, the internet, mobile
phones, telephone, post and a UK network of collectors who visit customers in
their homes.

Sportech PLC is listed on the London Stock Exchange.  For more information,
visit www.sportech-plc.co.uk


                      This information is provided by RNS
            The company news service from the London Stock Exchange