Sportech PLC 25 April 2005 Sportech announces launch of Bet Direct Casino & Poker website Sportech PLC ("Sportech"), owner of Littlewoods Gaming, announces the launch of and The Bet Direct branded online casino and poker will further enhance Sportech's existing interactive betting product portfolio, which already includes the successful and sites. A suite of over 30 games will be immediately marketed to the 300,000+ registered Bet Direct player base. The new product portfolio includes an instant casino, catering for betting customers looking for gaming entertainment between sports events. Bet Direct Poker players will benefit from joining the IPN network of Boss Poker rooms, giving an instant liquidity to the poker room from one of the world's top 10 leading poker networks. Bet Direct players now have access to a wide-ranging product offer on internet, television and, since late March, mobile, via a single electronic wallet. Sportech engaged Boss Media, the renowned international online casino developer, to develop Bet Direct's casino and poker website. Boss Media has significant experience in the sector and specialises in providing tailor-made solutions based on innovative casino and poker applications. The casino and poker sites will operate from the Netherlands Antilles which is the existing location of the Littlewoods branded sites. Roger Withers, Acting Managing Director of Sportech PLC, said: "We have already established a strong presence in the burgeoning online casino and poker market place. Sportech's Littlewoods Gaming casino and poker websites are growing strongly and, given the wide cross-marketing opportunities available, we are confident that the new Bet Direct products will enjoy the same success. This is a very exciting time for Sportech as we continue to develop our interactive product and distribution portfolio focusing on profit generation." Robert Skogh, Sales Director at Boss Media, said: "We are very pleased to be working with Sportech to provide Bet Direct with a casino and poker solution. Given our experience from customised integrated gaming solutions, and Sportech's extensive experience from gaming operations, we see great potential in this cooperation." - ends - Enquiries Sportech PLC Roger Withers, Acting Managing Director Gary Speakman, Finance Director 0151 288 3117 Bell Pottinger Corporate & Financial David Rydell / Charlotte Kirkham 020 7861 3232 Notes to Editors Sportech PLC Sportech PLC provides a variety of betting and gaming opportunities to over 1.7m customers through Littlewoods Gaming, the UK's leading home gaming company. Sportech is developing Littlewoods Gaming through the utilisation of new channels of distribution to bring more games to more players in the home, capitalising on the strengths of the well-known and trusted Littlewoods brand. The Littlewoods Gaming portfolio of products includes: football pools and football games, sports betting, charity lotteries, on-line casino and poker and entertainment games. Products are available on interactive television, on-line, via telephone, post, retail outlets and a UK network of collectors who visit customers in their homes. Sportech PLC is listed on the London Stock Exchange. For more information, visit This information is provided by RNS The company news service from the London Stock Exchange