17 June 2021

Cake Box Holdings plc

("Cake Box" or the "Company" or the "Group")

Statement re Share Price Movement

The Company notes the recent share price movement in its shares. It confirms that it has recently emailed customers in relation to a data breach experienced in 2020 as a result of which personal and financial information may potentially have been accessed. The Company has taken the appropriate steps to investigate the incident, repair the compromised systems and identify those customers that may have been compromised. The Company has also further strengthened the security of its systems to prevent future breaches.

We have contacted any customers whose personal information was potentially exposed during the incident to provide them with support where required. We have also informed the relevant authorities.

The Company is in the process of finalising a date for its 2021 full year results with its auditors and expects to confirm a date shortly. The Company confirms that the data breach is not expected to have a material financial impact and as per the announcement on 12 April 2021, full year results are expected to be in line with market expections.

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