System1 Group PLC (AIM: SYS1)

("System1", or "the Company", or "the Group")

26 June 2020

Appointment of new executive director

Further to the announcement dated 3 April 2020, System1 Group plc (AIM: SYS1) today announces that it has appointed Chris Willford to the board of directors of the Company as an executive director with immediate effect.

Chris built his career with blue chip consumer businesses including Unilever, British Airways (Group Treasurer), Barclays (Finance director of Corporate Bank and UK Retail Bank) and Bradford & Bingley (Group Finance Director). In the past decade, Chris has worked as a consultant with a portfolio of scale up media and tech businesses similar to System1.

Further details in respect of Chris Willford, as required pursuant to Rule 17 and Schedule 2(g) of the AIM Rules for Companies, are as set out below.

Additional Information

Christopher Patrick Willford, age 57, is currently or has been a director of the following companies within the past five years:

The Company is required to make the following statement in accordance with Schedule Two paragraph (g) (viii) of the AIM Rules for Companies:

On 11 December 2013, the Financial Conduct Authority ("FCA") published a final notice in relation to an investigation into Chris Willford whilst he was finance director at Bradford & Bingley plc ("BBG") in 2008. Mr Willford was fined £30,000 by the FCA for breaching Principle 6 of the FCA's Statements of Principle for Approved Persons as a result of Mr Willford's conduct in his performance of the CF1 Director function as Group Finance Director at BBG during the period between 16 May 2008 and 19 May 2008.

https://www.fca.org.uk/publication/final-notices/christopher-willford.pdf

On 10 July 2014, the Financial Reporting Council ("FRC") published the outcome of its disciplinary case against Mr Willford in respect of adverse findings made in the FCA Final Notice published on 11 December 2013. The FRC found that the adverse findings were conclusive evidence of misconduct and Mr Willford was reprimanded and fined £13,000.

https://www.frc.org.uk/news/july-2014/outcome-of-disciplinary-case-against-christopher-w

There are no further disclosures required in accordance with AIM Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies.

For further information, please contact:

The Company can be found at www.system1group.com.