TR-1: Standard form for notification of major holdings

NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the FCA in Microsoft Word format if possible)ⁱ

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attachedⁱⁱ:			Keywords Studios plc (Company No. 08548351)
1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of voting rights						X
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)ⁱⁱⁱ:
3. Details of person subject to the notification obligation^iv
Name			TIAA-CREF Investment Management, LLC on behalf of the accounts listed in Exhibit B. Teachers Advisors, LLC on behalf of the fund listed in Exhibit C. Nuveen Asset Management, LLC on behalf of the account listed in Exhibit D.
City and country of registered office (if applicable)			TIAA-CREF Investment Management, LLC - New York, USA Teachers Advisors, LLC. - New York, USA Nuveen Asset Management, LLC. - Chicago, USA
4. Full name of shareholder(s) (if different from 3.)^v
Name			See Number 3.
City and country of registered office (if applicable)			See Number 3.
5. Date on which the threshold was crossed or reached^vi:			8 May 2019
6. Date on which issuer notified (DD/MM/YYYY):			10 May 2019
7. Total positions of person(s) subject to the notification obligation
	% of voting rights attached to shares (total of 8. A)	% of voting rights through financial instruments (total of 8.B 1 + 8.B 2)		Total of both in % (8.A + 8.B)	Total number of voting rights of issuer^vii
Resulting situation on the date on which threshold was crossed or reached	2.956%	0%		2.956%	64,039,529
Position of previous notification (if applicable)	3.034%	0%		3.034%

8. Notified details of the resulting situation on the date on which the threshold was crossed or reached^viii
A: Voting rights attached to shares
Class/type of shares ISIN code (if possible)		Number of voting rights^ix					% of voting rights
		Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)			Direct (Art 9 of Directive 2004/109/EC) (DTR5.1)		Indirect (Art 10 of Directive 2004/109/EC) (DTR5.2.1)
GB00BBQ38507		1,893,232		0%			2.956%		0%


SUBTOTAL 8. A		1,893,232					2.956%

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))
Type of financial instrument		Expiration date^x	Exercise/ Conversion Period^xi			Number of voting rights that may be acquired if the instrument is exercised/converted.			% of voting rights
N/A		N/A	N/A			N/A			N/A


			SUBTOTAL 8. B 1			N/A			N/A

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))
Type of financial instrument	Expiration date^x		Exercise/ Conversion Period ^xi		Physical or cash settlement^xii			Number of voting rights	% of voting rights
N/A	N/A		N/A		N/A			N/A	N/A


					SUBTOTAL 8.B.2			N/A	N/A

9. Information in relation to the person subject to the notification obligation (please mark the applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer^xiii				X
Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entity^xiv(please add additional rows as necessary)
Name^xv	% of voting rights if it equals or is higher than the notifiable threshold	% of voting rights through financial instruments if it equals or is higher than the notifiable threshold	Total of both if it equals or is higher than the notifiable threshold






10. In case of proxy voting, please identify:
Name of the proxy holder		TIAA-CREF Investment Management, LLC/ Teachers Advisors, LLC/ Nuveen Asset Management, LLC
The number and % of voting rights held		N/A
The date until which the voting rights will be held		N/A

11. Additional information^xvi
The College Retirement Equities Fund ("CREF") hereby informs you that on May 8, 2019, Nuveen Asset Management, LLC ("NAM"), an affiliate of CREF, sold 69,695 shares of Keywords Studios plc bringing its total ownership to 375,966. It is our understanding the total voting shares outstanding of Keywords Studios plc is 64,039,529 thus bringing NAM's ownership percentage to a 0.587% level. For your information, CREF is a U.S. based investment company, which is registered with the Securities and Exchange Commission ("SEC"). CREF has multiple investment accounts, each with separate investment objectives and policies. All assets in the accounts are beneficially owned by CREF, and all the accounts are managed by TIAA-CREF Investment Management, LLC ("TCIM"), an SEC registered investment adviser. CREF owns 612,980 shares of Keywords Studios plc equivalent to a voting share ownership of 0.957% of Keywords Studios plc. CREF owns these shares through two of its investment accounts: the Global Equities Account and the Stock Account. Additionally, a fund managed by an affiliate of CREF, Teachers Advisors, LLC ("TAL"), owns 904,286 shares of Keywords Studios plc equivalent to a 1.412% ownership of Keywords Studios plc. These holdings are owned by mutual funds which are investment portfolios of the TIAA-CREF Funds or the TIAA-CREF Life Funds (collectively, the "Funds"). The Funds are SEC registered investment companies and the Funds are managed by Teachers Advisors, LLC ("TAL"), an SEC registered investment adviser that is affiliated with TCIM. A total of 1,893,232 shares or 2.956% of the outstanding voting shares of Keywords Studios plc are owned, in aggregate, by CREF and these affiliated funds and accounts. TAL and TCIM follow the same policies when voting on behalf of CREF and the Funds. Additionally, each of TAL, TCIM and NAM separately and independently vote all proxies for shares held in Keywords Studios plc. We are therefore aggregating the holdings in Keywords Studios plc as requested by the current FCA Disclosure and Transparency Rules for purposes of this form. (See Exhibit A)

Place of completion	TIAA-CREF Investment Management, LLC, 730 Third Avenue, New York, New York 10017-3206 USA
Date of completion	10 May 2019

Exhibit A

TIAA-CREF

Summary of Holdings of Keywords Studios plc

Between May 7, 2019 - May 8, 2019


	TIAA-CREF Investment Management LLC ("CREF")				Teachers Advisors LLC		TCIM & TAL Aggregate Holdings
	Global Equities Account	Stock Account	Total CREF Holdings	Total CREF %	TIAA-CREF International Opportunities Fund	Total Mutual Funds %	Total Holdings	Total %
Holdings as of May 7, 2019	577,276	35,704	612,980	0.957%	904,286	1.412%	1,517,266	2.369%

Transactions as of May 8, 2019	-	-	-	0.000%	-	0.000%	-	0.000%

Holdings as of May 8, 2019	577,276	35,704	612,980	0.957%	904,286	1.412%	1,517,266	2.369%


Total Voting Shares Outstanding	64,039,529


	Nuveen Asset Management, LLC (NAM)
	NAM	Total NAM Holdings	Total NAM%
Holdings as of May 7, 2019	445,661	445,661	0.696%

Transactions as of May 8, 2019	(69,695)	(69,695)

Holdings as of May 8, 2019	375,966	375,966	0.587%

			Total Combined	Total Percentage
			1,893,232	2.956%

Exhibit B

TIAA-CREF Investment Management, LLC

College Retirement Equities Fund ("CREF") *

· CREF Stock Account

· CREF Global Equities Account

* Registered Investment Company

Exhibit C

Teachers Advisors, LLC

TIAA-CREF Funds *

· International Opportunities Fund

* Registered Investment Company

Exhibit D

· Nuveen Asset Management, LLC*

* Registered Investment Adviser.