Press Release

05 November 2018

System1 Group PLC (AIM: SYS1)

formerly BrainJuicer Group PLC

("System1", or "the Company", or "the Group")

PDMR Shareholding

System1 announces that on 5 November 2018, Stefan Barden, PDMR, purchased 261,850 ordinary shares in the Company ("Shares") at 190 pence per share.

As a result of this transaction, Stefan now holds 357,088 Shares, representing 2.8% of the Company's voting share capital.

The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.

Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014

Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA")

Name

Stefan Barden

Reason for the notification

Position / status

PDMR

Initial notification / amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Name

System1 Group PLC

Legal Entity Identifier

213800TDLR42C3Q9ZB74

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Description of the financial instrument

Ordinary Shares

GB00B1GVQH21

Nature of the transaction

Purchase of Ordinary Shares

Price(s) and volume(s)

Price(s)	Volume(s)
190 pence	261,850 shares

Aggregated information

- Aggregated volume

- Aggregated price

- Aggregated total

N/A - single transaction

Date of the transaction

5 November 2018 (UK)

Place of the transaction

London Stock Exchange, AIM

The Company can be found at www.system1group.com.

For further information, please contact:

System1 Group PLC	Tel: +44 (0)20 7043 1000
John Kearon, Chief Executive Officer
James Geddes, Chief Financial Officer
Canaccord Genuity Limited	Tel: +44 (0)20 7523 8000
Simon Bridges / Emma Gabriel