BrainJuicer Group PLC (AIM: BJU)

("BrainJuicer" or "the Company")

Exercise of Options and Transaction in Own Shares

The Company announces that, following the exercise of share options by employee option holders, it yesterday transferred 68,364 ordinary shares of 1 pence each ("Ordinary Shares") which were previously held in treasury, to the option holders.

The Company also announces that, yesterday, it subsequently purchased 68,364 Ordinary Shares, off-market, pursuant to the authority granted at the annual general meeting of the Company which was held on 6 May 2016, which it intends to hold in treasury. The purchases from the option holders were each at a price of 467.50 pence per share.

Following the above transactions, the Company continues to hold 976,429 Ordinary Shares as treasury shares and its total number of Ordinary Shares with voting rights remains 12,250,344.

The Company can be found at www.brainjuicer.com.

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