RNS Number : 1033O
Sportech PLC
08 October 2012
 



 

 

 

8 October 2012                                                                                    

 

Sportech PLC ("Sportech" or "The Company")

Sportech announces signing of strategic technology

services agreement with Longitude

 

Following the announcement of Sportech's interim results on 23 August 2012, in which it was highlighted that the Company was in discussions with a third party to bring to market a new and exciting complementary pools offering, Sportech is pleased to announce the signing of a strategic technology services agreement with Longitude for exclusive distribution of its single pools product within Europe and India for sports pool betting.  

 

The Longitude technology, which was developed in the highly demanding securities business, should yield a number of benefits to Sportech as it has been modified for sports pool betting. Single pools are a way of building liquidity by offering multiple bet types based on a single pool, which should generate larger, deeper and more liquid betting pools on football and cricket. Sportech believes that this will enhance its suite of products and technical functionality and, following certain technology integration work, anticipates bringing new products to market in the second quarter of 2013.

 

The combination of Sportech's extensive industry expertise and Longitude's groundbreaking technology, which will be available primarily in tablet, mobile and online formats, will develop a compelling offering to existing customers, whilst fostering a dynamic new suite of products to create a new and younger customer base.

 

Ian Penrose, Chief Executive of Sportech PLC commented:

"Our significant international presence, particularly in North America, has enabled this alliance to be forged and we are delighted to have signed this important agreement with Longitude.  As we have previously said the constant evolution of the customer experience and development of new products is a priority for management, and working with Longitude will add considerably to our digital products and technical capabilities, initially focused on football. "

 

Tom Ascher, Managing Director of Longitude said: "We are delighted to have been selected by Sportech to collaborate on our first deployment of Longitude's single pool technology for sports pool betting. As an established industry leader and international Group that has changed dramatically over the years, Sportech is a forward-looking innovator and we are excited to work with them to expand their business in this exciting new direction."

 

 

- ends -

 

For further information, please contact:

 

Sportech PLC                                                                                              020 7268 2400

Ian R Penrose, Chief Executive

 

Pelham Bell Pottinger                                                                                 020 7861 3232

David Rydell / Emma Kent

 

Longitude

Maitland                                                                                                      020 7379 5151

George Hudson (email: ghudson@maitland.co.uk)

Daniel Yea (email: dyea@maitland.co.uk)

 

 

About Longitude

Longitude technology uses parimutuel principles to aggregate liquidity and produce fair and efficient prices for applications in a diverse range of industries. The powerful calculation engine that underlies Longitude's unique technology platform is patented globally.

Longitude is a wholly-owned subsidiary of the International Securities Exchange Holdings, Inc. and is operated as a separate company with its own management team. For more information, please visit www.longitude.com


This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
CNTBKPDNABDDBKK