BrainJuicer Group PLC (AIM:BJU)

 ("BrainJuicer" and the "Company")

Awards under the Company's 2010 Value Creation Plan

BrainJuicer, a leading international online market research agency, announces that on 12 July 2012, it awarded the remaining unused units in its 2010 Value Creation Plan ("VCP"), in the main, to existing participants in the plan.  These awards included the following awards to Directors of the Company.

The VCP plan was introduced in 2010 and matures in 2014.  Details can be found in the Notice of 2010 Annual General Meeting on the Company's website (www.brainjuicer.com), and are summarised below.

VCP units will provide remuneration for participants if the Company's "Achieved Share Price" (being the average closing price of a share over the 30 day period ending 30 April 2014) exceeds £3.00 per share.  The total VCP remuneration for all participants will be equal to 15% of any increase in the Company's share value between £3.00 per share and the Achieved Share Price.  This value will be allocated to participants in proportion to their units by way of share awards.

In the event that the Achieved Share Price is less than £3.00, the VCP units shall not be converted into share awards and will lapse.

Following the awards on 12 July 2012, each Director's share of the total VCP value is 15%.

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