BrainJuicer Group PLC 11 February 2008 Press Release 11 February 2008 BrainJuicer Group PLC ("BrainJuicer" or "the Company") BrainJuicer reinforces global strategy BrainJuicer Group PLC, (AIM: BJU), a leading international online market research agency, today announces the appointment of Susan Casserly Griffin as Vice President of Marketing and Business Development. Susan will be based in New York and will work with BrainJuicer's global offices, which service clients in over 50 countries. Susan joins BrainJuicer with over 20 years experience in the market research industry in both the client and consulting roles. Having most recently served at Global Market Insite (GMI) and at Aberdeen Group, Susan started her career at the American Stock Exchange, where she rose to the position of Vice President of Administrative Services. In these and other roles, Susan has established herself as a highly successful marketeer and business development professional. She has been brought in to this new position at BrainJuicer to serve a global role to build awareness and to help drive the Company's business forward, particularly where BrainJuicer serves clients with a multinational footprint. Susan will be supporting Ari Popper, North American President, as he continues BrainJuicer's previously announced strategy of US expansion from the Company's current offices in New York, which will include strengthening the Company's presence in Los Angeles. Ari joined BrainJuicer from his previous role at Millward Brown as Vice President and a senior manager of their LA office, and is now pursuing BrainJuicer's North American expansion through both new and existing clients. John Kearon, CEO of BrainJuicer, commented: "The Board is excited about the possibilities that are becoming apparent for our worldwide offices, as BrainJuicer establishes itself as a global Company with a presence in all of our strategically important markets. This local presence makes a great difference to our clients, whose teams demand local knowledge as well as the innovative approach of a global company. "Susan's appointment marks a significant strengthening of the team dedicated to developing BrainJuicer's business opportunities worldwide, and we look forward to working with her and Ari to further establish BrainJuicer as a serial innovator in market research methodologies." - Ends - For further information, please contact: BrainJuicer plc John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Landsbanki Securities (UK) Limited Nomad & Broker Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.landsbanki.co.uk UK media enquiries: Abchurch Communications Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7709 joanne.shears@abchurch-group.com www.abchurch-group.com US media enquiries: BrainJuicer plc Susan Griffin, VP Marketing and Business Development Tel: +191 72 168 940 Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres. Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model. To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK. This information is provided by RNS The company news service from the London Stock Exchange