BrainJuicer Group PLC 20 September 2007 Press Release 20 September 2007 BrainJuicer Group PLC ("BrainJuicer" or "the Company") Winner of Best Methodology at ESOMAR BrainJuicer Group PLC, (AIM: BJU), a leading international online market research agency, today announces that it has been awarded the prize for Best Methodology paper at this year's annual ESOMAR Congress for the Company's new FaceTraceTM product. FaceTraceTM was launched earlier in 2007, and is currently being used by a number of BrainJuicer's blue chip clients, including Unilever, Shell, Pepsi, and Procter & Gamble. This product offers a new method of measuring emotional engagement, based on Ekman's research into the way emotions are conveyed and understood via the face. Panellists are shown photographs of faces illustrating various emotions, and asked to select the one which best represents their reaction to the product that is being tested. The next stage is to ascertain the degree to which the emotion is felt, and then explore the reasons behind the reaction. FaceTraceTM is the key tool in the Company's new advertising screening product, as well as being used in collaboration with a number of existing products; this further enhances the qualitative depth of research which BrainJuicer is able to offer its clients. ESOMAR is the global market research association, and its annual Congress this year was attended by 1,300 people. There were 170 submissions from all over the world, 40 selected to be presented at the Congress, and three short listed for prizes in each of the three categories; Best Methodology, Best Case Study and Best Overall Paper. The Best Methodology award is given to the paper of most technical and innovative interest, which adds significant value to the tools available to researchers. BrainJuicer won the Best Methodology Paper prize in 2005 for the Company's product Predictive Markets; this award today makes BrainJuicer the only agency to win twice in over 20 years. John Kearon, CEO of BrainJuicer, commented: "We are delighted that this new and innovative product has been recognised by the industry. It validates the strong work of the team and demonstrates our ability to add value to the research process for our clients. "The fact that we are the only agency to have won this paper twice in over 20 years is also a great achievement for the team, as it illustrates how significant an impact our products have made on the industry." - Ends - For further information, please contact: BrainJuicer plc John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Landsbanki Securities (UK) Limited Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.landsbanki.co.uk Media enquiries: Abchurch Communications Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7700 joanne.shears@abchurch-group.com www.abchurch-group.com Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres. Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model. To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK. This information is provided by RNS The company news service from the London Stock Exchange