BrainJuicer Group PLC 11 June 2007 Press Release 11 June 2007 BrainJuicer Group plc ("BrainJuicer" or "the Company") BrainJuicer launches creativity test BrainJuicer Group PLC, (AIM: BJU), one of the world's leading online market research agencies has invented a proprietary test that measures creativity. The method for quantifying creativity is used to find naturally gifted creatives in the population, who are used to quickly and easily generate large numbers of innovative ideas for BrainJuicer's large multi-national clients. Working with a nationally representative panel of 5,000 people, BrainJuicer put participants through a battery of tests to evolve the proprietary test which reveals a natural distribution curve of creative talent in the population. The ability of the high scoring creatives was verified via a real idea generation exercise. BrainJuicer calls them Creative Sixers, as 6% of population demonstrate significantly above average creativity. Interestingly the even-odds rule means even the most talented creatives produce good & bad ideas in equal measure, so the company always asks for lots of ideas. BrainJuicer has used the test to identify Creative Sixers internationally and used them to pilot the approach for clients including, Unilever, Nestle and Wrigley. In the USA, Wrigley used the test to identify their internal creative talent and although half were in R&D, it threw up some surprising pockets of creativity in all departments across the company. Wrigley's Creative Sixers are now being used to help with corporate problem solving and innovation projects. John Kearon, Chief Juicer of BrainJuicer, said: "Taking on the challenge of finding naturally talented creatives in the population has greatly benefited the process of idea generation for our clients." As one of the senior researchers at Unilever said recently, "Using BrainJuicers we generated & tested dozens of ideas to find a winner. What would normally take us months we finished in 2 weeks. More Juice please!" - Ends - For further information, please contact: BrainJuicer Group plc John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Teather & Greenwood Landsbanki Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.teathers.com Media enquiries: Abchurch Communications Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7709 joanne.shears@abchurch-group.com www.abchurch-group.com Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres. Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model. To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK. - Ends - This information is provided by RNS The company news service from the London Stock Exchange