BrainJuicer Group PLC 05 June 2007 Press Release 5 June 2007 BrainJuicer Group plc ("BrainJuicer" or "the Company") Progress on Predictive Markets BrainJuicer Group PLC, (AIM: BJU), one of the world's leading online market research agencies, is pleased to give the following update on Predictive Markets, an innovative concept screening product launched last year. Since its launch, interest in Predictive Markets has grown significantly and is now being used by a number of large multi-nationals, including Pepsi, Hasbro, Wrigley and Unilever. This proprietary technique grounded in the economic concept of 'the wisdom of crowds', invites a 'crowd' of 500 participants to hypothesise whether they would buy or sell shares in a series of concepts, based on whether they believe it would succeed or fail in the market. The tests have provided consistently accurate at sorting 'wheat from chaff' when compared to traditional methods of concept testing, which are more time consuming and costly to the client. In an interesting proof of concept test last year, the crowd accurately predicted that Leonna would win X-Factor from the very first week and long before she had become favourite with the bookmakers. In fact the company put a £10 bet each week on who the crowd reckoned would win overall and won £230 on bets of £120. Repeating the experiment with American Idol, the crowd agreed with the bookies for the first 6 weeks but parted company in week 7 accurately predicting that the favourite, Melinda Doolittle, would go out in the semi-finals and that Jordin Sparks would eventually win. John Kearon, Chief Juicer of BrainJuicer, commented: "Since winning an industry award for best new methodology, our Predictive Markets technique has gone from strength to strength with the large multi-nationals. As one of the senior researchers at SlimFast said recently, 'We had a great experience with BrainJuicer's Predictive Markets. We were quickly able to understand which of a wide range of ideas were most interesting, why they were interesting & importantly, how to make the ideas even better'. The calibre of clients getting enthusiastic about this tool is a testament to its strength." - Ends - For further information, please contact: BrainJuicer plc John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000 www.brainjuicer.com Teather & Greenwood Landsbanki James Maxwell / Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000 www.teathers.com Media enquiries: Abchurch Communications Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7709 joanne.shears@abchurch-group.com www.abchurch-group.com Notes to Editors: BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 10 of the world's top 50 companies (FT 500 September 2006). BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International and Taylor Nelson Sofres. Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including: • Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of diagnostic insight into quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services. • Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services. • A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model. To date the Group has conducted projects in over 50 countries and more than 30 languages and has established offices in the UK, the Netherlands and the US. The Group's revenues come from full service market research work, and from its online Juicy Brains Panel in the UK. - Ends - This information is provided by RNS The company news service from the London Stock Exchange