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DIALOG SEMICONDUCTOR Plc.

News Detail

Press release News vom 23.06.2004

New color LCD display drivers offer fast response for high speed moving images
Integrated graphic display RAM, high speed interfaces and power management
enable single, low power chip for latest mobile phone displays

Kirchheim/Teck, Germany, June 23, 2004 – Dialog Semiconductor Plc (NASDAQ:
DLGS, FWB: DLG), has today launched the first two products in its new color
liquid crystal display (LCD) driver family. Using multi-line addressing
(MLA) LCD technology, the new DA8912A and DA8913A incorporate fully
integrated graphic display RAM with high speed interfaces and various power
management functions to enable a single, low power chip for managing the
display in next generation mobile phone handsets and portable electronic
products. Delivery of the devices is announced today in a separate joint
release from Dialog Semiconductor, eMemory Technology and Chartered
Semiconductor Manufacturing (Nasdaq: CHRT and SGX-ST: Chartered).

The fast display graphic transfer rate of the DA8912A/8913A, with support
for moving images at speeds faster than 15 frames per second, makes the new
drivers ideal for next generation mobile phone handsets with advanced
multimedia, multiple display and video and gaming capabilities. This is a
result of the advantages of MLA technology which facilitate lower LCD drive
voltage requirements, reduced power needs, fast frame response time,
improved display contrast and quality (with very little flicker), and
reduced noise on the display.

The new color LCD drivers are manufactured using Chartered’s 0.35-micron
process, and OTP (one-time programmable) non-volatile memory technology
from eMemory Technology, Inc., one of Asia’s most innovative embedded
memory suppliers. The OTP memory is delivered as an IP (intellectual
property) block to replace the traditional fuses required to adjust LCD
driver color contrast. The OTP block, customized for Dialog’s specific
requirements, removes the need to run a set-up trim at chip testing, saving
assembly time and cost. The electrical programmable memory enables the
flexibility of adjusting display parameters at module assembly stage.

“Our new DA8912A/8913A ICs provide real innovation for the mobile phone
display market, delivering superior color performance and low power
consumption, while providing mobile phone handset makers the flexibility to
customize display parameters for creating differentiation. At the same
time, the color LCD driver comes as standard part that is ready for
production,” said Roland Pudelko, chief executive officer and president of
Dialog Semiconductor. “We are pleased with the seamless collaboration made
possible via Chartered’s ecosystem, making available eMemory’s
pre-qualified OTP memory blocks and efficient design services. This has
helped Dialog to adopt a faster, more cost-effective and flexible approach
for implementing our sophisticated mixed-signal system solutions.”

The new devices from Dialog Semiconductor are designed to drive color
super-twisted nematic (STN) displays with a maximum size of 132 columns by
132 rows (DA8912A) or 96 columns by 96 rows (DA8913A), and support
resolutions of either 4,096 or 65,536 colors. The DA8912A also features
programmable on-chip temperature compensation to enable optimum display
quality.

With a 278,784 bit low power display RAM to store color data, the
DA8912A/8913A support both display scrolling and partial display capability
with data written into the RAM by a user-configurable microprocessor unit
interface. A high-speed serial or 8/16 bit parallel interface enables fast
graphic data transfers as well as rewriting of data to the graphic display
RAM. Other key features of the display capability of the DA8912A/8913A
include a pointer management system which automatically increments or
decrements the RAM pointer after each access, allowing data to be streamed
into RAM without having to manipulate any address pointers; and a
programmable color enhancement function for individual optimization of the
RGB palettes.

Power management functions

The new drivers utilize Dialog Semiconductor’s established expertise in
power management and mixed signal circuit design to reduce the overall
power consumption of the LCD system. The devices feature low voltage
operation down to 2.4V, while programmable voltage booster circuits support
a maximum LCD drive voltage of 21V; all LCD voltage reference and
generation circuits plus output drivers are also included on-chip.

The result is a typical power consumption of just 0.5mA (including display
load) for the DA8913A 96 x 96 graphic CSTN LCD display driver, while the
DA8912A 132 x 132 driver has a typical power consumption of 0.9mA. Both
devices feature standby consumption of only 10µA.

The devices are shipping now.

***

Information about Dialog Semiconductor

Dialog Semiconductor develops and supplies power management, audio and
imaging technology, delivering innovative mixed signal standard products as
well as application specific IC solutions for wireless, automotive and
industrial applications. The company’s expertise in mixed signal design,
with products manufactured entirely in CMOS technology, enhances the
performance and features of wireless, hand-held and portable electronic
products. Its technology is also used in intelligent control circuits in
automotive and industrial applications. Dialog Semiconductor Plc is
headquartered near Stuttgart, Germany with additional design facilities in
the UK, the USA, Austria and Japan. The company is listed on the Frankfurt
(FWB: DLG) and on the NASDAQ (DLGS) exchanges.

Contact

Birgit Hummel,
Dialog Semiconductor,
Neue Straße 95,
D-73230 Kirchheim/Teck – Nabern, Germany
Telephone +49-7021-805-412
Fax +49-7021-805-200
E-mail enquiry@diasemi.com
Internet www.Dialog-Semiconductor.com







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