ASMALLWORLD AG (SWX:ASWN) expands online functionality of its social network with new 'Member Posts' feature

Zurich, 24.06.2021 - ASMALLWORLD AG announces that it has released a major update for ASMALLWORLD, its social network and the world's leading travel & lifestyle community. The new release introduces a new 'Member Posts' feature, which allows users to share photos with other members by uploading them from their phones to ASMALLWORLD. The newly introduced feature is a significant expansion of ASMALLWORLD's social networking functionality and is expected to create a wealth of user-generated content, ultimately resulting in increased user engagement.

ASMALLWORLD continues to invest in its online products and has released a major update for its iOS and Android apps, as well as for its website. In addition to smaller improvements, the update significantly expands the online functionality of the ASMALLWORLD social network with the introduction of 'Member Posts.' The new feature allows users to upload photos from their phones to ASMALLWORLD via the ASMALLWORLD iOS and Android apps. Uploaded images will then be shared with other members via their respective news feeds on the home screen of the apps. The new feature will allow users to share exciting locations, memorable experiences, or any other magical moments captured on camera, with the ASMALLWORLD community.

The expanded functionality is available as of today and updated apps are available for download via the App Store and Google Play.

New release expected to increase user engagement

The new 'Member Posts' feature will allow users to engage with ASMALLWORLD in new and exciting ways by sharing their own photos, browsing through other users' shared photos, and commenting on them.

Similar functionality has been a key feature of many other popular social networking apps and the company anticipates that the new feature will soon become one of, if not the most popular online features of its social network.

ASMALLWORLD members are expected to generate a wealth of new user-generated content which will drive user engagement, retention and ultimately growth.

"I am incredibly excited about this new release, as it adds a critical social networking feature which, frankly, we've been missing, and which has been on our to-do list for a while. This release completes our online feature set, and I am convinced that it will make ASMALLWORLD a lot more colourful, engaging, and interesting, which will result in higher user engagement and sets the platform up for further growth" comments ASMALLWORLD CEO Jan Luescher.

Development focus going forward on user experience improvements

For most of 2019 and 2020, ASMALLWORLD's in-house development resources have been focussed exclusively on the launch of the ASMALLWORLD Collection, a high-end online hotel booking engine, which was introduced in July last year. This new release, focussed on the ASMALLWORLD social network, is the first major expansion of the social networking online functionality since the introduction of the re-worked ASMALLWORLD apps in 2019.

After this major feature release, the company will focus its development resources on improving the user experience across all its online services to improve the quality, responsiveness, and usability of its services, making them easier and more enjoyable to use.

This press release and further information can be found at www.asmallworldag.com.

The ASMALLWORLD Group

ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASMALLWORLD Collection, a high-end online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD Preferred Rate" (expected to go live in Q1 2020)

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:

www.asmallworldag.com

www.asw.com

www.first-class-and-more.de

www.first-class-and-more.com

www.asmallworldprivate.com

www.asmallworldcollection.com

www.finestclubs.com

www.asmallworldhospitality.com

www.north-island.com

Contact:

ASMALLWORLD AG
Jan Luescher, CEO
Löwenstrasse 40
CH-8001 Zurich
press@asw.com