Vita

James Adams, born in 1983, has been Chief Commercial Officer (CCO) of Sixt SE since October 2022.

James Adams joined SIXT in 2020 as UK Managing Director. Later that year, he assumed responsibility for global revenue management, pricing and yielding, online marketing and digital products as President E-Commerce and Revenue Management.

From 2014 to 2020, Adams worked at Booking Holdings group, ultimately as Chief Commercial Officer of the mobility and transport division of Booking.com and Managing Director of Rentalcars.com. In this role, he was responsible for commercial performance, sales, marketing, brand and analytics. During his time there, Adams helped to reposition Rentalcars.com as a transport broker and merge the business with Booking.com. He started his career in 2006 at the management consultancy Oliver Wyman in London and New York, where he helped build up the "Travel & Leisure" division as a Partner.

James Adams studied in Cambridge and holds an MA and MSci in Natural Sciences (Experimental & Theoretical Physics).

As CCO, James Adams is responsible for revenue management, global web and app products, pricing, and yield management.