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Elke Reichart was the Chief Digital Officer at the TUI Group and the Chief Executive Officer at TUI InfoTec GmbH until 31 December 2021. She has served in numerous positions at Hewlett-Packard and its subsidiaries in Europe and the United States. These positions include Vice President of HP Transformation Programme, Vice President of Strategy and Planning, Technology & Operations, Vice President of Global Sales Manager SAP, Director of Asset Management, and as Managing Director at Leasametric (a Hewlett-Packard subsidiary). Elke has served as a Member of the Supervisory Board at Hewlett-Packard Germany, and is currently a Member of the Supervisory Board at Bechtle AG, and is an Independent Non-Executive director at esure Group Plc (a Bain Capital portfolio company). She is an adviser to Cinven Limited and also a consultant at CureVac.
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