Strategy

ZEAL is focusing on three main strategic horizons:

• The first is the B2C business of secondary lottery, which is independently organised by the MyLotto24 sub group.
• Our second horizon is our B2B/B2G activity, which operates under the brands Lotto Network and Lottovate, respectively. We aim to efficiently tap the online lottery market as a partner of state lottery companies as well as private enterprises by offering our leading technological and marketing expertise as a service provider. We have been operating as a service partner for ONCE's lottery since the third quarter of 2013 and are responsible for designing and marketing its online sales channel. We also operate a brokerage business in Spain via the website ventura24.es. In addition, we are monitoring closely any other opportunities in Europe. In North America, there are particularly clear signs of changing regulation following the Federal Wire Act ruling by the Department of Justice. We are therefore placing a focus on this particular market.
• finally, we aim to organise our own lotto games in the long run. With its extensive experience in interactive markets and products as well as state-of-the-art technology, ZEAL is ideally positioned to identify and seize such short- or mediumterm business opportunities in this market.

Strategy is determined independently in the respective business segments.